Marketing Chronicles : A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras

"A lucid, insightful and at times provocative look at brands and
marketing over the years . Simple, well written and immensely readable,
this is a must read for all observers, students and practitioners of
marketing."


Bharat Puri, Managing Director, Pidilite Industries.


"Nimish
was always a diligent and thoughtful student in my Strategic Marketing
class at Jamnalal Bajaj. Am delighted that he has chosen to share
contemporary insights and perspectives on marketing from his two decade
long career. Am sure this will be relevant for both practitioners and
students of marketing and business."


Tarun Gupta, Faculty at
Jamnalal Bajaj, Consultant & Marketing Veteran- From a marketing
professional, practitioner and observer, this compendium will be useful
for all students of marketing and practitioners.

- Filled with
concepts explained through real examples and cases, the book focuses on
insights, interesting concepts and informative observations.

-
Covers a vast spectrum of marketing subjects from branding concepts to
unique media strategies to segmentation tothe power of measurement and
metrics.