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Giovanni Bozzetti



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The United Arab Emirates represent an almost unique political, social and cultural reality in the Middle East: a crossroads of people, ideas, technologies and trade exchanges. They are the new center of world business, but many talk about them and few really know them. This book describes the Emirates through history, today's reality and the dynamics that animate business and everyday life, allowing anyone to understand every secret beyond stereotypes and false myths. A handbook to get oriented between local traditions and etiquette, useful both to those who are interested in the emirates for business reasons, and to those who want to discover the country as a simple visitor. 2021 will be not only the year of Expo Dubai, but also the fiftieth anniversary of the Emirati Foundation, two fundamental events from which Giovanni Bozzetti starts to show how the United Arab Emirates are now a hub, a central axis of global geopolitics and the cradle of a culture that has been able to fruitfully cross tradition and modernity. It is no coincidence that the country's semi-official motto reads “Nothing is impossible”. The Emirates look to the future with confidence. And thanks to Bozzetti – who as a man of the institutions and entrepreneur, spends many days a year there, doing business and making relationships and friendships – we too will be able to look at the Emirates in a new perspective.

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